The Latest Blog Posts about Ecommerce and Shopify

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Use your projects to test new ideas
Use your product descriptions to sell
Use your low-quality customers to better understand your loyal customers
Use your existing customers to attract new customers
Use your Customer Purchase Latency to winback defected customers
Use win-back campaigns to remind soon-to-defect customers
Use win-back campaigns to recover your high-value defected customers
Use the right analysis tools to optimize your repeat customer performance
Use the leap year to your advantage
Use social proof to retain repeat customers
Use Repeat Purchase Rate to predict a cohort's future ordering
Use quality tools to give you the answers you need
Use Halloween as a dress rehearsal for Black Friday
Use free gifts to retain loyal customers
Use customer lifetime as your customer retention metric
Use both historic and recent data for decisions
Use a regular schedule to stay ahead of problems
Use a holiday to your advantage
Upset loyal customers shout the loudest
Understanding how short periods change Average Customer Purchase Latency
Understand the 3D RFM model by looking at it as a 2D Customer Grid
Understand customer retention for long-term success
Treat customers differently
Traffic is the refined sugar metric
Tracking historic customer segments automatically
Track your Repeat Purchase Rate as you work on customer retention
Track running totals for cohorts using a cumulative rollup calculation
Track customer behavior changes using RFM snapshots
Tiny Tip: take today as it comes
Tiny tip: Promote your best variants
Tiny Tip: Promote gift cards to last-minute customers
Tiny Tip: Offer your Black Friday deals to loyal customers early
Tiny Tip: check for checkout frustrations
Time your marketing to when a customer is likely to reorder
Time to tune your Shopify store's performance
Time to settle in for the holiday season
Three areas to focus on for strong repeat customers
There's always another thing
The value of customer loyalty for CPG brands
The season to get everything ready for the year
The season for easy-to-use navigation
The safe redesign
The reward comes from the work
The planning of the new year
The only two ways to increase sales in your Shopify store
The inventory dilemma
The importance of planning your marketing campaigns early
The importance of measuring your Shopify store's retention rate
The Goldilocks approach: how often to email your Shopify customers
The end of summer busies
The cost of bad advice
The Cohort Analysis: finding profitable customer behavior
The bitterness of losing long-term customers
Thank you
Test your New Customer Welcome campaign
Test customer improvements well in advance
Target customers who order more frequently than average
Target a 50% Repeat Sales Percentage for sustainable sales
Take stock of your customer base
Take note of how you think your holiday performed
Take advantage of happy accidents
Tailor your merchandise to what your customers want to buy
Tag customers with their customer grades in Shopify
Summer of Metrics: The Other Metrics
Summer of Metrics: The Combined View
Summer of Metrics: Repeat Purchase Rate and Returning Customer Rate
Summer of Metrics: Juggling Sharks
Summer of Metrics: Experiment
Summer of Metrics: Average Order Value
Summer of Metrics: Average Lifetime Value
Summer of Metrics: Average Customer Purchase Latency
Subscriptions are worth the effort to setup
Struggling to reach 100% completion
Store Targets - Configure the targets for your business metrics
Stop starting new projects
Stop promoting under-performing products
Stop promoting products that don't create repeat customer
Stop delaying your profitable project ideas
Stop collecting data you never use
Stick to your sale deadlines
Starting repeat purchase analysis in Shopify
Start your customer behavior analysis before the holiday season
Start projects sooner than you think
Spring clean your merchandise catalog
Simple yet effective ways of increasing Average Order Value for Shopify stores
Simple first
Show your customers they are wanted
Should you treat your best customers differently?
Shopify Dispatch Issue #467 - Fundamentals, Change
Shopify Dispatch Issue #466 - Unfair advantages
Shopify Dispatch Issue #465 - Target keywords, Returns in Flow
Shopify Dispatch Issue #464 - AI in your Shopify Inbox, AI label impacts customer perception
Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants
Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news
Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results
Shopify Dispatch Issue #460 - Giving up customers, Visual product filters
Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google
Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames
Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy
Shopify Dispatch Issue #456 - Consequences of deep discounting