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From the Little Stream Software blog

One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign.

This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the correct campaign and they start to receive your new customer emails.

Done right, you'll have the chance to convert some of these holiday shoppers into repeat customers. Given what I've seen with Repeat Customer Insights, this step from one order to two orders is the most important one for success over the next year.

Eric Davis

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Refine your automated marketing campaigns with better timing

When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.

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