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From the Little Stream Software blog
Don't set a deadline for a deal or offer and then plan to extend it at the last minute.
Some marketers have latched onto this idea as a way to turn up the urgency pressure on customers. Force customers to buy before a deadline, then give others more time, all as a way to squeeze out more sales. It's not much more than a lie and a bait-and-switch.
It might work once, but once customers catch on they won't be fooled again. News and especially negative opinion travels faster than ever. This is how you train customers to never buy unless there's a massive discount.
Better to come up with a new offer than to risk customers thinking they were manipulated.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.