Protect your privacy with a toll-free phone number for your Shopify store.

From the Little Stream Software blog



Targets are your personalized goals for the main ecommerce metrics in your store. With them you can get your entire team all working towards the same numbers.

By setting a Target, a couple things happen in the system:

  1. Your graphs will add a red Target line to show you how close you are. This applies to the overall graphs, the cohort graphs, and acquisition-filtered graphs.

  2. The Insights advice system will use that target and automatically identify where you're not meeting the target.

Individual metrics targeted

Each metric can have it's Target enabled by entering your target value. This means you can have as many or as few targets enabled at once.

You can also change each Target on a whim.

This flexibility means you can easily re-prioritize Targets as needed. Perhaps this quarter you're focusing on customer retention so the Returning Customer Rate target is the most important but you want to keep Average Order Value from dropping too much. So you'd clear out all targets except those two.

Targeted metrics

Currently the following metrics are able to have Targets.

Eric Davis

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

Learn more