The Latest Blog Posts about Ecommerce and Shopify

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Promote the products that create the customer behavior you want
Products produce behaviors
Product subscriptions should offer a deal or incentive
Product satisfaction matters before customer loyalty
Product Reorders
Product margins so low they are unprofitable to sell
Prevent customer defection with one-off outreach
Prevent and recover defecting customers
Prepare your marketing winners and experiments
Preparation can take the majority of the effort
Poor packaging damages customer loyalty
Plan your holiday marketing in summer
Plan to email customers more frequently
Pick your merchandising strategies before promoting products
Particular products for particular people
Other ways to use the Average Customer dashboard
Other stories your Winter Holiday dashboard might be telling you
Order sequencing for a unique view of your repeat customer behavior
Optimize where your metrics drop-off
One metric to watch for repeat customer performance
Offer your repeat customers your best deals
Offer your customers their familiar ways to checkout
Offer incentives customers actually care about
Newly released: Focus reports sent to your email directly from Repeat Customer Insights
Newly released: email subscriptions for Customer Grades
Newly released: email subscriptions for Customer Exports
New: email subscriptions for Customer Cohorts
New week, new month, new quarter
New Tool: Metrics evaluator and advice
New release: Winter holiday dashboard
New release: Variant Reorders
New release: Track the metric goals for your Shopify store
New release: Product Reorders
New release: Customer Grading report
New release: Customer Average Order Value
New release: custom analysis start date
New release: Average Customer
New product demo data added to Repeat Customer Insights
My Shopify and ecommerce glossary
Monitor your most important customer cohorts
Monitor your best cohorts throughout the year
Mistiming subject lines
Metrics to track the health of returning customers
Metrics for customer loyalty
Merry Christmas
Memorial Day and your growth calendar
Measuring when customers should be ordering soon
Measuring customer lifetimes
Measure your marketing or throw it away
Measure your customer loyalty
Measure repeat customer loyalty by combining two metrics
Measure customer loyalty with Average Orders per Customer
Measure customer consumption with Customer Purchase Latency
Market basket analysis for Shopify stores: increase sales with advanced merchandising data
Make your customer loyalty easy to measure with RFM
Lower prices are not enough of an incentive
Look for seasonal buying patterns in your customers
Leverage your customer insights to find hidden opportunities
Letting time do your work for you
Let your customer segmenting system do the hard work
Learning from your last winter holiday season
Learn your tools
Learn how metrics relate to have more optimization opportunities
Learn how customer groups behave over-time with a cohort report
Know your customers
Know your business cycles
Keep your coupon codes simple
It's time to review how Q3 ended before Q4 starts
Invest in your product copywriting
Insights added for Returning Customer Rate
Innovation around free shipping offers
Injecting personality into your marketing
Improve the parts of your products that customers care about
Important customer behavior metrics for Shopify stores
Ignore stubborn changes
Ignore claims that a marketing channel is dead
Identifying more customer behaviors you might have missed
Identify the customer behaviors you want in your Shopify store
Identify nursery products so your best customers keep buying
How your return policy can influence buyers and reviews
How using targets can boost your store metrics
How Shopify stores use Repeat Customer Insights
How resilient is your marketing
How refunds can skew Shopify reports
How much value loyal customers add to your Shopify store
How free seeds can get customers to branch out
How different lookback periods can really change how loyal repeat customers are measured
How different AOV meanings teach you new things about your customers
How Customer Purchase Latency takes the guesswork out of scheduling marketing
How Customer Lifetime Value factors into the RFM analysis
How Average Customer helps customer acquisition
Holidays give you easy hooks for your promotions
Hire to build assets
Harness the power of selection in your Shopify store
Happy New Years Eve
Happy new year
Handling change: Add, Change, or Stop
Grow your above-average customers
Great customers can start with small orders
Google your business