Get a toll-free phone number for your Shopify store

From the Little Stream Software blog

You aren't required to have a loyalty program, but it still makes sense to track some metrics around loyalty.

The whole point around loyalty programs and loyalty in-general is to have customers coming back to buy again without you having to spend much to get them.

Given that, the primary metrics you want to track would be:

Notice how a lot of these are rates or best compared to your new customers. That's important to make sure your repeat customers are actually better buyers than your one-time customers.

Monitor those once per month or continuously with Repeat Customer Insights and you'll start to understand how valuable your customer loyalty is.

Eric Davis

Repeat Customer Insights icon

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

Install Repeat Customer Insights for Shopify