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From the Little Stream Software blog
Tracking your store's Average Order Value is a simple metric to keep tabs on how your orders are doing.
With the latest release of Repeat Customer Insights, each individual customers' Average Order Value will now be calculated. This makes it easier to tell how large of orders a customer typically places (without having to do all the math yourself).
It can also help you see how a customer compares to the rest of your store. If your store has an AOV of $50 and this customer is spending $100 on average, it's clear they are making larger orders. (You might want to work on developing them into a loyal customer).
All stores have access to the Customer AOV now in the Customer Segmenting section of the app. Just drill-down into a specific customer and you'll see it in their Analysis section.
If you're not a customer yet, there's a demo version with sample data you can poke around or you can sign-up for the 14-day free trial.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.