The Latest Blog Posts about Ecommerce and Shopify

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Returning Customer Rate now measured by Repeat Customer Insights automatically
Retaining the best customers requires defining what makes them the best
Repeat Customer Insights demo
Measuring customer lifetimes
Make your customer loyalty easy to measure with RFM
Look for seasonal buying patterns in your customers
Leverage your customer insights to find hidden opportunities
Identify nursery products so your best customers keep buying
How refunds can skew Shopify reports
How different lookback periods can really change how loyal repeat customers are measured
How different AOV meanings teach you new things about your customers
How Customer Purchase Latency takes the guesswork out of scheduling marketing
For the quickest payoff, focus on the 1st-to-2nd Customer Purchase Latency
Find your whales in Shopify: the customers who place large orders
February is the troublemaker of the year
Ending a customer loyalty program
Easily find any of my articles on a specific topic
Don't damage customer loyalty before they even buy
Describing RFM segmentation with Customer Grids
Customer segment sizing for smaller Shopify stores
Correctly configured cohorts should accommodate refunds smoothly
Coping with unintended consequences
Confusing customers with your subject lines
Comparing your Average Order Value
Compare your cohort analysis to find customer behavior changes
Check on your Shopify store's customer retention regularly
Boost your sales by detecting and keeping VIP customers
Boost customer retention in your Shopify store using personalization
Boost customer loyalty through community building
Be careful sending incentives to this customer segment
Automatic segments help smaller Shopify stores retain customers
Analyze your products and find which create the highest LTV customers
Analyze how your customer base changes over time to find hidden trends
A well-crafted second order email to improve customer retention