A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

In Shopify, how you organize variants is a big deal. Do you have one product with a bunch of variants? Or make each variant its own product? There’s pros and cons for each method and it’s been discussed to death. One aspect that’s not mentioned much is how your organization decision impacts your reporting and …

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