A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Pricing Strategies blog
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product. We conduct WTP research to avoid going to extremes when pricing our products. How to conduct a WTP research Step one: Segment the market As a first step, you should identify your buyer personas. A buyer …