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From the Little Stream Software blog

A Repeat Customer Insights customer emailed: In LATENCY ANALYSIS report when I see 2019 Quarter 4 for instance, the repeat purchase rate is encapsulated within that quarter or includes "up to today"? The report shows the behavior of customers who ordered within the time period. So for 2019 quarter 4 that’s from October 1st through …

The post Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate appeared first on Little Stream Software.