A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

One of the primary functions of your business should be to keep customers you’ve already won. Existing customers are easier to entice to buy again (e.g. 27% vs 3% conversion rates), they spend more, and you’ve already built-up some measure of trust with them. Every week you need to be thinking of how you’re going …

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