A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

With the summer winding down, murmurs of the Black Friday / holiday season have started up. While you should definitely be preparing ahead of any busy season, when to actually scale up your marketing is different for each store. One easy way to ballpark when to start is to look at your Customer Purchase Latency. …

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