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From the Conversion blog

As the largest diamond retailer in the world, Signet Jewelers is built on a culture of innovation that has seen their sales grow to the tune of over $5.2B across 10 global brands in 2021. Since investing in Personalization & Experimentation, Signet has achieved significant lifts across each of its business metrics. By increasing both […]

The post Spotlight: Signet Jewelers’ Craig Kistler on why your personalization strategy should be fueled by experimentation insights appeared first on Conversion.