A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog



This week I was doing some research on how to calculate a customer’s Lifetime Value (aka LTV, CLTV, CLV, CV, BBQ, LOL, TLA…) It seems that no one agrees on even a definition of what Lifetime Value is, let alone how to calculate it. For some people it’s the sum of the amounts a customer …

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