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From the Little Stream Software blog

Issue #446 - April 10th, 2024

What's missing in Shopify SEO?

Ilana Davis asks what's missing in Shopify SEO?

From my experience, the gap is documentation. Shopify has a lot of SEO features but they were never documented or are buried in one of their several documentation sites (that get rebuilt every other year). That leaves it up to 3rd parties to dig through everything and figure out how their features work.

Yeah, I've Been Busy

Kevin Hillstrom writes about the importance of having your own event that customers can't miss.

Just like Target's Circle Week that's going on right now (to directly counter Amazon's Prime event).

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

1st to 2nd Repeat Purchase Rate as your main retention metric

Learn how customer groups behave over-time with a cohort report

Email marketing is your highest leverage channel

Monitor your best cohorts throughout the year

Eric Davis

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