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From the Little Stream Software blog

Issue #444 - March 27th, 2024

How to Create a Marketing Strategy: 7 Steps

Michael Keenan writes a guide for to getting started with a marketing strategy.

Planning is great but more often than not, long-term marketing plans have to dramatically change as you adapt to reality.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Spring clean your merchandise catalog

Better marketing timing with Average Customer Purchase Latency

Learn how metrics relate to have more optimization opportunities

Target a 50% Repeat Sales Percentage for sustainable sales

Eric Davis

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