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From the Little Stream Software blog
During the holiday season (and any busy period), it's important to promote your best products. Promote a weak product and you risk losing the sale.
Problem is, your best products aren't always your best-sellers. You have to dig deeper to find them. "Best" should be which products create the best long-term customers.
That's why the Nth Product Analysis was created in Repeat Customer Insights. It'll show you the true long-term results for each product by tracking the lifetime customer behavior.
Using it you can decide what to promote to new customers (e.g. homepage hero, ads), customers considering their 2nd order, and repeat customers.
Eric Davis
P.S. I recommend using the Total LTV to determine the best products but Average LTV or Repeat Purchase Rate can also work well.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.