The Latest Blog Posts about Ecommerce and Shopify

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Measure your marketing or throw it away
Market basket analysis for Shopify stores: increase sales with advanced merchandising data
Make your customer loyalty easy to measure with RFM
Look for seasonal buying patterns in your customers
Leverage your customer insights to find hidden opportunities
Let your customer segmenting system do the hard work
Know your customers
It's time to review how Q3 ended before Q4 starts
Injecting personality into your marketing
Identifying more customer behaviors you might have missed
Identify the customer behaviors you want in your Shopify store
Identify nursery products so your best customers keep buying
How your return policy can influence buyers and reviews
How refunds can skew Shopify reports
How much value loyal customers add to your Shopify store
How different lookback periods can really change how loyal repeat customers are measured
How different AOV meanings teach you new things about your customers
How Customer Purchase Latency takes the guesswork out of scheduling marketing
How Customer Lifetime Value factors into the RFM analysis
Handling change: Add, Change, or Stop
Give your most loyal customers early access to Black Friday deals
Give away your products to attract new and loyal customers
For the quickest payoff, focus on the 1st-to-2nd Customer Purchase Latency
Focus on getting two customers this month
Find your whales in Shopify: the customers who place large orders
February is the troublemaker of the year
Example of building customer loyalty with an ink pen
Evaluating your 4th of July's promotions
Ending a customer loyalty program
Email Subscriptions from Repeat Customer Insights
Email subscriptions for Store Analysis released
Easily find any of my articles on a specific topic
Downturn, slow economy, recession advice
Don't underestimate the power of an automated email report
Don't neglect your core components
Don't damage customer loyalty before they even buy
Discover silent wholesale customers using order analysis
Describing RFM segmentation with Customer Grids
Cyber Monday: work your plan
Customer tagging comes to Repeat Customer Insights
Customer tagging
Customer service is your loyalty safety net
Customer segments to watch for your best customers and defecting customers
Customer segment sizing for smaller Shopify stores
Customer grade filters added to Repeat Customer Insights
Counter the rising cost of paid customer acquisition
Correctly configured cohorts should accommodate refunds smoothly
Coping with unintended consequences
Continuously improve your Shopify store, whenever you can
Confusing customers with your subject lines
Comparing your Average Order Value
Compare your new vs returning customer ratio for the year
Compare your cohort analysis to find customer behavior changes
Combine RFM segments into the visual Customer Grids
Check on your Shopify store's customer retention regularly
Calculating your customer acquisition budget based on repeat customer purchases
Calculating the value of a repeat customer
Build customer loyalty one personal email at a time
Boost your sales by detecting and keeping VIP customers
Boost customer retention in your Shopify store using personalization
Boost customer loyalty through community building
Big Data and AI... itty bitty living space
Better metrics every Monday with the revised Monday Morning Metrics
Be careful sending incentives to this customer segment
Avoid 3rd party review websites to build customer loyalty
Average latency is the perfect metric for automated anti-defection campaigns
Automatic segments help smaller Shopify stores retain customers
Automatic Segments give you advice to reach and convert your repeat customers
Automatic customer segmentation examples
App tips added to Repeat Customer Insights
Analyzing many small orders vs infrequent large orders
Analyze your products and find which create the highest LTV customers
Analyze how your customer base changes over time to find hidden trends
Analyze customer cohorts by their running totals
Acquiring your first few orders in a new Shopify store
Access your 4th quarter metrics to track this holiday season
A well-crafted second order email to improve customer retention
A cold welcome will lose you customers