Improve customer satisfaction with a toll-free phone number for your Shopify store.

From the Little Stream Software blog

RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That’s because Recency will start to decay from the moment a purchase is made and get lower and lower until the customer …

The post How your customers automatically decay with RFM appeared first on Little Stream Software.