Did you know that you could now combine Facebook and Shopify to sell on the world’s biggest social network?
The new development means that you can not only use Facebook to grow your brand and engage with your customers, but now people can view and purchase your products too – as well as share them with friends.
Who Can Use the Shopify Facebook Store?
Anyone can, so long as you have an existing Shopify store. It’s remarkably simple to set up – just head over to the app store and download the free app. Once you’ve downloaded it you just set it up through your Shopify admin, approve the store on your Facebook account and choose which products you’d like to sell on the platform. It really is as simple as that.
Once you’re set up, users can see your shop in a link at the top of your page, as the clothing supplier Johnny Cupcakes does.
One of Shopify’s biggest selling points is its strength when it comes to integration, with apps that allow you to integrate your store with eBay, Amazon as well as shipping and delivery companies. The Facebook Shopify app allows for predictably smooth integration and automatically updates your listings – ensuring that photos and prices are up to date.
What’s more, the app does have the option to set up a ‘like gate’, a very handy tool that only allows people that ‘like’ your page to see your products.
There is an unfortunate catch. At the moment the app isn’t transferable to mobile or tablet devices, so customers can only buy on a desktop device. However, it surely won’t be long before that changes.
Remember to set up your Google Analytics account so that you can see how your Facebook store is performing. You will be able to use Facebook stats just like with your standard page, but Analytics will still allow you more insight, such as bounce rates and other user behaviour.
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