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From the Little Stream Software blog

A Repeat Customer Insights customer was asking how the app creates the 2-D customer grid and the customer segments. The app uses RFM to score each customer from 1 to 5 across three different criteria: Recency, Frequency, and Monetary. The Customer Grid takes two of each of those criteria and lays them out in a …

The post How RFM is used by the Customer Grid to segment customers into behavior groups appeared first on Little Stream Software.