A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

After you’ve collected last years metrics, take a quick at them and write down what they’re telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you’ve been using? Where the most successful campaign results surprising? Taking a quick look …

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