A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the SaleCycle blog

Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend’s cat (too much?).
So what can online retailers do to encourage their shoppers to buy with them?
Well, these are the features we recommend you use over the holiday season: