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From the Little Stream Software blog
One way to evaluate which products to promote is to look for the ones that create more repeat buyers. To do this, you’ll want to calculate the Repeat Purchase Rate for each product, preferably based on the first order. Repeat Customer Insights does this for you automatically in the First Product Analysis. Next you want …
The post Find which products to promote or ignore by using your Repeat Purchase Rate as a hurdle rate appeared first on Little Stream Software.