A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

With the holiday rush and any post-holiday orders over, now’s a good time to dig into your results. Ideally you tracked your traffic and orders which will make things easier (e.g. Google’s UTM codes). Even if you didn’t, you might be able to look at the timing of orders to see which campaigns where active. (And …

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