A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Conversion blog



In 2023, pretty much every functional experimentation team understands the importance of iteration: You run a test; You analyze the results to work out why the test did or didn’t work; You build another test to exploit this learning; You analyze this second test to work out why it did or didn’t work; You build […]

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