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From the Little Stream Software blog

Later this month I'll be going through the garden and seeing which plants survived the winter so far.

I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died.

This is also a good time to evaluate how your winter holiday customers behaved. Did your October/November/December customers respond how you were expecting? What campaigns and offers worked well?

That sort of thing.

In Repeat Customer Insights you can use the Cohort reports to look at new customers acquired during those months as well as how repeat customers behaved.

Eric Davis