Protect your privacy with a toll-free phone number for your Shopify store.

From the Little Stream Software blog

Repeat customers are key to building a long-term business.

Without them you're constantly at the beck and call of the platforms to feed you new customers. Hoping those platforms don't change the rules and cut-off your new customer flow (and thus your entire business).

That's why getting that one-time customer to make a second purchase is such a big deal. It's the turning point of their relationship with you. Get them to buy a second time and you might get a third, fourth, fifth...

Receiving that second purchase can be difficult but luckily, there are a lot of options to try. It's a ripe field for experimentation to see what works best.

I'm a fan of New Customer Welcome campaigns as they can act as the foundation for a lot more options and are so cheap to operate they might as well be free.

But things like loyalty programs, remarketing, and many others can work too.

The 1-to-2 Customers report in Repeat Customer Insights also goes into more detail about what your store's specific numbers are saying and how you should approach these customers.

Eric Davis