A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

One thing the RFM analysis will teach you is that the biggest spenders aren’t always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won’t get much long-term benefit from them. They’ll help you out this …

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