A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Little Stream Software blog

Another strategy change during a recession is to stop big rebrands and big redesigns. They have their places, but many times big changes will cause drops across the board until the new stuff has been re-optimized (unless the post-launch optimization is skipped). In their place it’s safer and easier to work on incremental updates. If …

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