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From the Little Stream Software blog
The Average Customer focus page analyzes your customer base to build your average customer. This can be considered to be the marketing persona of your average customer, metrics-wise.
Just like how your Average Order Value tells you how much each new order is potentially worth, your Average Customer tells you what each new customer will potentially do over their customer lifetime. How much they might spend on each order, how many orders they'll place, how long between each order, etc.
The Average Customer's metrics are calculated for you automatically. As new customer behavior and orders come in, they'll be recalculated. This will let you always stay up-to-date with the natural evolution of your customer base.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.